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Planning guide for Digital X-track Premium package screens on metrostations

Planning guide for X-track screen located at metro stations. Please note that this package includes four different sizes, for which you must create own materials. You can find the resolutions of the displays in section 1. General instructions.

  • Helsinki X-track 25 Rautatientori (2)

  • Helsinki X-track 30 Kamppi (2)

  • Helsinki X-track 30 Itäkeskus (1)

  • Helsinki X-track 15 Hakaniemi (2)

  • Helsinki X-track 15 Helsingin yliopisto (2)

  • Helsinki X-track 15 Herttoniemi (1)

  • Helsinki X-track 15 Ruoholahti (2)

  • Helsinki X-track 15 Sörnäinen (2)

  • Espoo X-track 15 Aalto-Yliopisto (2)

  • Espoo X-track 15 Espoonlahti (2)

  • Espoo X-track 15 Matinkylä (1)

  • Espoo X-track 15 Tapiola (2)

If a campaign has more than one creative, our scheduling system will automatically manage the creatives to play in a random order on the screens that are side by side. Every creative will have an equal amount of visibility, unless otherwise instructed (for example by specifying distribution by percentage). If one creative at a time should be played simultaneously on all the screens, please mention this in the ad trafficking instructions when sending creatives or contact Mediaportal (mediaportaali@jcdecaux.com).

If more than 20 materials / format are planned for the campaign, please contact mediaportaali@jcdecaux.com about the delivery time of the materials.

1. General guidelines:

  • File size below 26MB

  • LED 25 m2 resolution: 3360 x 840 px

  • LED 30 m2 resolution: 3360 x 1008 px

  • LED 15 m2 resolution: 1680 x 1008 px

  • Hakaniemi 15 m2 resolution: 1920 x 1080 px

FOR VIDEO MATERIAL:
  • Length of the ad: 10 seconds
  • Filetype .MP4
    • Bitrate 16Mb –26Mb/sec.
    • H264 or AVC or MPEG-4/10
STATIC MATERIAL:
  • Filetype .JPG or .MP4
FILE NAMING:

Make sure the following elements are present in your file names:

  • Advertiser
  • Advertised brand
  • Campaign week
  • Material resolution 

2. Material delivery:

  • Finished materials must be delivered at least 2 business days before the start of the campaign by 12 noon at the latest.

    • For example, if campaign starts on monday, the materials need to be delivered by previous week's thursday by 12 noon at the latest.

  • Please deliver all the materials at the same time. If the same material will be used in multiple locations, it needs to be delivered only once.

Deliver your materials here: Mediaportal

When deliverin your materials be sure to include the following information:

  • Advertiser
  • Campaign time

3. Things to note:

DYNAMIC CAMPAIGNS, ONLINE IMPLEMENTATIONS
TARGETED MATERIALS, SYNCHRONIZED SCREENS
OTHER
  • When designing your materials, remember that the OOH screens do not play sound.
  • Screens' technical specifications can be found here.