Effective from 1 January 2026.

1 General

These terms of sale shall be applicable to all advertising solutions provided by JCDecaux Finland Oy (hereinafter, ”JCD”) to its Clients (hereinafter the ”Client”), unless JCD and the Client have agreed otherwise in writing. The Client shall be deemed to have accepted these terms of sale as part of the media agreement between JCD and the Client without reference by placing an order for JCD's advertising solutions. JCD shall have the right to amend the terms of sale. The terms of sale in force from time to time are available on JCD's website at https://www.jcdecaux.fi/

2 Advertising campaign, advertising period and affixing periods

The advertising campaigns sold by JCD are sold for the duration of the advertising period specified in the media agreement and subject to intermediate sales. The agreement shall be deemed to have been concluded when the Client or its representative confirms the advertising campaign in writing or in another demonstrable manner. Depending on the advertising medium and product, the advertising campaign and/or advertising period may be measured in minutes, hours, days, weeks, months, impressions, DOOH impressions, VAC contacts or, for instance, the number of posters.

The affixing times of advertisements vary across different advertising media. Abribus posters are affixed between 22:00 on Saturday and 8:00 on Monday. Other outdoor advertising media between 12:00 on Saturday and 24:00 on Monday. The affixing period for advertising on means of transport is 1–3 days. Any deviant changing schedule or modifications or intermediate changes effected during the course of the advertising campaign must be agreed upon separately in writing well in advance. Such changes shall be subject to a separate charge.

The advertising period of a poster and wrapping campaign shall be in accordance with the agreement, but the visibility may be longer.

In case the advertising period of a poster and wrapping campaign may not exceed the period specified in the agreement (so-called forced coverage), this must be notified in writing at the latest in connection with the submission of the production material for the campaign.

The commencement time of digital campaigns is determined in accordance with the time the advertising device is on or in accordance with the purchased dayparting or hourly targeting. In the displays of means of transport, a morning-targeted campaign always begins at 5:00 a.m. The end time of digital campaigns is contingent on the time the advertising devices selected for the campaign are on, except in cases of dayparting or hourly targeting, in which case the campaign shall end in accordance with the purchased timing.

3 Product or service to be advertised

When confirming the advertising campaign, the Client must indicate not only the product or service to be advertised, but also the advertiser. Advertising media may contain advertising for the same product group occurring at the same time. JCD reserves the right to use the images of completed advertising campaigns in its own marketing and communication channels.

The Client may not sell the advertising campaign or inventory purchased from JCD to any other party, unless the matter has been separately agreed upon in writing.

4 Total cost of the advertising campaign 

The total price of an advertising campaign shall consist of the media price, the affixing and maintenance price, any separate production costs or processing fee (Clause nine (9)) as well as the data management fee for an advertising campaign containing digital advertising solutions. In addition to the fixing and maintenance of the advertisements, the fixing and maintenance price shall include the monitoring and maintenance of the advertisements during the advertising campaign. The material management fee for advertising campaigns containing digital advertising solutions shall encompass the publication of digital advertisements as well as the monitoring and maintenance of digital advertising media during the campaign period.

Different pricing models may be utilised in programmatic outdoor advertising. The details of the pricing shall be agreed upon separately in writing and shall affect the overall costs of the programmatic outdoor advertising campaign.

5 Right to deviate from the agreement 

5.1 Outdoor Impact and poster-based advertising media 

Outdoor Impact is an audience measurement system for outdoor advertising, in which the analysis of advertising devices and their surroundings results in a reach value for the products, the unit of which is Visibility Adjusted Contact (hereinafter, “VAC”). The media pricing of products consisting of such advertising devices is based on the number of VAC contacts (VAC total). If VAC contacts are not available, pricing will be based on the number of posters. JCD does not grant any contact guarantee, and the realization of VAC contacts will not be verified afterwards. JCD shall be entitled to reasonable alterations in the number of contacts without any amendments being made to the agreements pertaining to the advertising campaign. JCD shall have the right to exceed the number of posters to a reasonable extent and to fall short of the agreed number by up to 5 %, without it being necessary to amend the agreements pertaining to the advertising campaign. On a temporary basis, the undercutting may be even higher owing to the reasons set out in Clause fourteen (14).

5.2 Digital advertising devices 

Digital advertising devices are not encompassed by the Outdoor Impact audience measurement system. JCD shall have the right, without it being necessary to amend the agreements pertaining to the advertising campaign, to exceed the campaign's DOOH impression count and to fall below same by up to 5 %. On a temporary basis, the undercutting may be even higher owing to the reasons set out in Clause fourteen (14). The share of time (SOT) may vary across different devices, locations and parts of the day. Any campaign excesses or undercutting shall be compared to the total impressions of the purchased package, product, or tactical targeting, unless the campaign consists of a single location.

For campaigns on digital screens, i.e. digital screens inside means of transport, only the predicted DOOH impressions shall be reported.

The assessment of reach in programmatic outdoor advertising is based on data and modelling that affect the targeting, reach and performance of the campaign. JCD does not guarantee any specific impression or reach numbers, nor display or impression counts, unless specifically agreed.

5.3 Effects of street, maintenance and installation work on purchased campaigns

For reasons attributable to street works, advertising device installations or similar situations, it may not be possible to carry out the advertising in the advertising device purchased by the Client. JCD reserves the right to refrain from running the campaign in such a location and to unilaterally cancel the campaign for the relevant advertising devices. JCD shall notify the Client of any significant changes as soon as possible.

5.4 Environments with advertising restrictions 

JCD's contractual partners may restrict the content of advertising in certain environments. Examples of this include political advertising, which is prohibited in certain localities, and advertising featuring competing brands that is prohibited in some retail environments. Further details concerning such restrictions are available from JCD's media sales. JCD shall have the right to unilaterally cancel a campaign as concerns the advertising media in question, in case the content of the Client's advertising is prohibited in the environment purchased for the advertising campaign. JCD shall notify the Client of same as soon as possible.

6 Cancellation/postponement of agreement

6.1 Poster-based products and decal products for means of transport

If an advertising campaign is cancelled by the Client later than four (4) weeks prior to the commencement date of the advertising campaign as per the signed agreement, JCD shall have the right to invoice the entire net price of the cancelled advertising campaign from the Client. Cancellation must always be made in writing. An advertising campaign can be postponed to a later date and any postponement must always be agreed upon separately in writing (postponement must be made four (4) weeks prior to the commencement of the campaign). In the event that the production of an advertising campaign has been ordered from JCD and JCD has accordingly ordered it from its subcontractor in a binding manner, the price of the production will always be charged to the Client, regardless of the time of cancellation.

The above notwithstanding, the cancellation period for fully-wrapped tram and metro cars, special implementation wrapping and innovate waiting shelters shall be eight (8) weeks. In case an advertising campaign is cancelled later than eight (8) weeks prior to the commencement date of the advertising campaign as per the signed agreement, JCD shall have the right to invoice the entire net price of the cancelled advertising campaign from the Client. Cancellation must always be made in writing. In the event that the production of an advertising campaign has been ordered from JCD and JCD has accordingly ordered it from its subcontractor in a binding manner, the price of the production will always be charged to the Client, regardless of the time of cancellation.

6.2 Digital products

If an advertising campaign is cancelled by the Client later than five (5) working days prior to the commencement date of the advertising campaign as per the signed agreement, JCD shall have the right to invoice the entire net price of the cancelled advertising campaign from the Client. Cancellation must always be made in writing. An advertising campaign can be postponed to a later date and such postponement must always be agreed upon separately in writing. The postponement must be made no later than five (5) working days prior to the commencement of the campaign.

7 Invoicing

The total price of the advertising campaign will be invoiced from the Client at the commencement of the advertising campaign. The advertising campaign and production of private individuals will be invoiced, and must be paid, prior to the commencement of the campaign. The contract prices set forth in Clause four (4.) of the terms of sale shall be used in invoicing. Any remarks concerning invoicing must be made within eight (8) days of the arrival of the invoice. VAT will be added to all prices in accordance with the legislation in force.

8 Terms of payment

The terms of payment shall be net 30 days from the date of the invoice. The payment period for media agencies encompassed by the co-operation fee shall be net 45 days from the date of the invoice. Delayed payments shall subject to the maximum annual interest rate allowed by the Finnish Interest Act.

9 Production

9.1 Production of poster-based products and decal products for means of transport

The production of posters is not included in the media price of the advertising campaign. When the Client avails itself of JCD's production service, the material must be in JCD's possession no later than fourteen (14) days prior to the commencement of the advertising campaign. Should the material arrive later than fourteen (14) days prior to the commencement of the campaign, we will charge an express production fee in accordance with the price list in force. The Client shall be liable for any additional costs caused by the delay in the delivery of the material. The required maintenance margin is approximately 10–20 %, depending on the advertising medium, and shall be added to the number of posters set forth in the agreement. JCD will not store maintenance margin posters after the end of the advertising campaign. The delivery of the material to JCD shall be deemed to constitute an order for production work and shall be invoiced from the Client in accordance with the price list in force.

If the Client prints the posters themselves, the posters must follow JCD's material guidelines https://www.jcdecaux.fi/en/planning-instructions/material-instructions-for-classic-outdoor-ads and the guidelines for the submission of finalised posters https://www.jcdecaux.fi/en/planning-guides/delivery-instructions (Section: Posters printed elsewhere).

If the posters are delivered to JCD in finalised form and they deviate from the material instructions and/or delivery instructions, any additional costs incurred will be charged to the Client.

The finished posters must be in JCD's warehouse no later than ten (10) days prior to the commencement of the advertising campaign, the costs incurred from any delay in the delivery of the posters will be charged to the Client. Delays in the delivery of posters may also prevent the implementation of the Client's advertising campaign in part or in full. JCD shall not compensate the Client for the cancellation of the advertising campaign caused by a delay in delivering the posters. The processing costs of posters produced through JCD's production service shall be included in the price of the production invoice to be charged. Posters delivered by the Client to JCD shall be subject to a handling fee in conjunction with the media invoicing of the advertising campaign https://www.jcdecaux.fi/en/planning-guides/delivery-instructions .

9.2  Digital advertising solutions, production and delivery of digital material

The production of digital materials shall not be included in the media price of the advertising campaign. The Client must deliver the digital material produced in accordance with JCD's material instructions and within the material instructions schedule (different implementations follow different schedules). The material instructions are available from https://www.jcdecaux.fi/en/planning-guide/material-instructions-for-digital-ooh . The Client shall be responsible for ensuring that the digital material does not deviate from JCD's material instructions.

In case any deficiencies are discovered in the digital material, the Client shall be responsible for the modification of the digital material and for any additional costs incurred from same. JCD shall have the right to refuse to use digital material produced in non-compliance with the material instructions in the Client's advertising campaign. If the delivery of the digital material to JCD is delayed due to reasons attributable to the Client, the price of the advertising campaign shall not be refunded. The basis for the calculation of impressions for digital advertising campaigns is material with a 10-second material length. In case the length of the material provided by the Client exceeds or falls short of 10 seconds, the impressions of the advertising campaign will change, with the price of the advertising campaign and the total visibility of the advertising campaign, however, remaining unaltered. https://www.jcdecaux.fi/en/planning-guides/delivery-instructions. If the advertising campaign has been divided into several different agreements (SB/SA number), the Client must separately state that the agreements belong under the same advertising campaign, in which case the material management fee shall only be charged once.

9.3 Special implementations, wrapping, Innovate

The production of special implementations and wrappings shall not be included in the media price of the advertising campaign. Special implementations (such as special wrapping) and Innovate implementations shall always be designed in cooperation with the Client, JCDecaux and the subcontractor. This ensures the feasibility of the campaign from a technical point of view and agreeing on the implementation schedules. Furthermore, all special implementations, wrapping and Innovate campaigns shall be submitted by JCD to the permitting authority for its approval to ensure compliance with all local regulations and requirements. The Client must deliver the print-ready materials and the final layout image of the special implementation to JCD in accordance with the material instructions provided by JCD for each implementation.

9.4 Allocation of posters 

 In case the Client utilises several poster motifs in their advertising campaign and no specific written instructions have been provided for their allocation, JCD shall allocate the posters evenly across the advertising media of the advertising campaign. Contact must be made with JCD regarding any solutions requiring special measures six (6) weeks prior to the commencement of the advertising campaign. Special measures shall be priced on a case-by-case basis. The affixing and serialization requiring special measures may be restricted by agreements between JCD and third parties.

10 Illumination and on-time of advertising devices

The illumination of the Abribus advertising devices is typically turned on and off simultaneously with the street lights in cities. Digital advertising devices are in use in accordance with the customary operating schedules, opening hours and illumination control of their operating environment (trafficking hours of means of transport, etc.). Outdoor digital advertising devices are in use from 06:00 to 24:00. JCD shall not be liable for any disruptions in electricity distribution or internet connections.

11 Damage incurred by advertisements

The Client shall not be compensated for any damage incurred by the advertisements on account of causes beyond JCD’s control, such as the weather or vandalism.

12 Limitations on advertising content

Outdoor advertising must consider the legislation in force from time to time, as well as the International Code of Advertising Practice, the decisions of the Finland Chamber of Commerce and the Council of Ethics in Advertising, along with the advance decisions issued by the National Product Control Agency for Welfare and Health. Advertising must not be contrary to good practice. JCD has committed itself in its agreements with the authorities to remove advertisements that invoke public indignation from its advertising media, if required. If the advertising campaign cannot be commenced or needs to be suspended for these reasons, JCD shall not be liable to compensate the Client for any losses incurred. Political advertising may be prohibited in some localities and JCD's contractual partners may impose restrictions on the content of advertising. Further details concerning the restrictions are available from JCD's media sales. Regardless of which party produces the advertising campaign, the Client shall in all situations be liable to JCD and third parties for ensuring that the advertising or the content of the advertising does not in any way violate the legislation in force from time to time or the rights of any third party. In the event that the advertising campaign has to be discontinued for the reasons mentioned herein, JCD shall not be liable to compensate the Client for any damage or loss incurred from same or to refund any payments already made by the Client. JCD's Code of Conduct for Outdoor Advertising is available on JCD's website at  https://www.jcdecaux.fi/en/code-of-conduct-for-out-of-home-display .

13 Ethical and lawful conduct

The Client undertakes to act professionally, with fairness and integrity in all its business relations and activities as well as to comply with the applicable laws and regulations, including all anti-bribery and anti-corruption regulations and international and national regulations on export control and sanctions. At JCD’s request, the Client must cooperate with JCD and evidence its compliance with this commitment. JCD shall have the right to terminate the agreement concluded with the Client with immediate effect and to suspend any ongoing advertising campaign should the Client breach the said commitment. In such cases, JCD shall not be liable to compensate the Client for any damage or loss incurred thereby or to refund any payments made by the Client.

14 Limitation of liability and force majeure

The maximum amount of JCD's liability for damages shall in all circumstances be limited to the net price invoiced by JCD from the Client for the respective advertising campaign. JCD shall not be liable for any indirect damage incurred by the Client. JCD shall not be liable for any delays or losses caused by force majeure circumstances. Such circumstances shall be deemed to constitute causes beyond JCD's control that it cannot reasonably be expected to have taken into consideration and that preclude JCD from performing its obligations under the agreement without JCD being able to take reasonable steps to remove the obstacle. Causes beyond JCD's control shall include, for instance; traffic arrangements, strikes, street works. Force majeure circumstances shall also be deemed to constitute labour disputes, war, demonstration, natural disaster, fire, import ban or other action taken by an authority, interruption of public transport or energy distribution. A strike, lockdown, boycott or other industrial action shall be deemed to constitute a force majeure event even when JCD itself is the target thereof or a participant therein.

JCD's sales channel for programmatic outdoor advertising is VIOOH, which can be integrated with the Client's chosen purchasing platforms, first and third-party technologies and tools for implementing programmatic outdoor advertising, if necessary. It shall be the Client's responsibility to ensure that the purpose and operation of the integration complies with data protection laws and regulations, as well as JCD's ethical and technical guidelines. Any additional costs entailed by the integrations may affect the total cost of the campaign.