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With these guidelines you are able to design a dynamic campaign for digital outdoor panels

When designing a dynamic OOH campaign, you may either choose to use premade SmartContent rules to target your normal video materials, or design a custom HTML5 page that displays your dynamic campaign.

When designing OOH campaigns that take advantage of the internet access, you are encouraged to get in touch with our customer service at: mediaportaali@jcdecaux.com, +358 207 758 392

Design your materials based on the guidelines presented below. If you need help planning your dynamic campaign materials, you are free to take advantage of JCDecaux's network of subcontractors. Our customer service will be happy to help!


NB. Dynamic OOH is unavailable at screens situated inside metros and trams.

 

1. HTML5 -implementation

In dynamic campaigns, when using HTML content delivered from a client server, it is recommended that you use preload script:

HTML content preloading


The content will be loaded in an invisible window when the previous content is playing. When the playback is starting (and the window becomes visible), the jcddms_playbackStart event is fired. In order to ensure correct playout, the HTML content should have a callback on the jcddms_playbackStart event on the playback start.

jcddms_playbackStart event may not be visible from iframes. It is the responsibility of the main document that includes the iframe to either act on the iframe directly or forward the event, e.g. with window.postmessage.

 

ENSURE THE SPEED OF YOUR WEBPAGE.
  • The page has to load within three seconds, regardless of the location of the screen.

 

DESIGN YOUR MATERIALS BASED ON THE CHOSEN IMPACT ZONES:

 

  • Vertical formats:
    • 1920x1080 px
    • Tilted 90 degrees counter clockwise
  • Ratina, Tampere Highway:
    • 1920x1080 px
    • Tilted 90 degrees counter clockwise
  • Compass Rautatientori:
    • 1800 x 400 px
    • No tilting
  • Compass Ratina
    • Ratina-square: 3000x900 px
    • Galleria-square: 2700x975 px
    • No tilting
  • X-Track
    • 1920x1080 px
    • No tilting

 

MAtERIAL DELIVERY:
  • Materials should be delivered 2 weeks before the start of the campaign
  • Please send the page URL via email to: mediaportaali@jcdecaux.com

 

2. SmartContent -implementation:

 
The design of a dynamic SmartContent is largely the same as a regular digital OOH campaign. Just take into consideration the following additional guidelines:
 

DELIVER INSTRUCTIONS FOR THE CAMPAIGNS TARGETING:
  • For example: Material 1 only shows when its sunny outside AND the temperature is over 20 degrees celcisus. Otherwise, show material 2.
  • NB. some material has to run at all times. So please include a placeholder material, that the campaign defaults to when none of the rules match.
  • Available targeting rules:
    • Weather
    • Temperature
    • Location (area or select screens)
    • Time
    • Day of the week
    • Date
NAMING THE FILE:
  • Name the materials so they display the following information:
    • Advertiser
    • Advertised product/brand
    • Campaign week
    • Material resolution

 

MATERIAL DELIVERY:
  • Materials should be delivered 2 weeks before the start of the campaign
  • All materials should be delivered at the same time.
    • If the same material is used in multiple locations, you only need to deliver it once.

Material delivery: Mediaportal
  • When delivering the material please include the following information:
    • Advertiser
    • Campaign time
    • Instructions for targeting