The Tram Parade is a stylish and impactful media space that delivers your message effectively into the heart of the city. With four panels on the low-floor trams, positioned at eye level at stops or on the exterior, you can display up to four different messages or reinforce one message in different ways.
At stops, you can capture people's attention during their waiting time, when their gaze naturally falls on the surrounding advertising. Tram stop panels reach pedestrians, cyclists, and, of course, those waiting for buses or trams.
The exterior tram panels offer visibility in the bustling city—mobile panels that reach thousands of people daily. Trams move through the busiest urban areas, making them the perfect channel to connect with city dwellers, tourists, and commuters.
Do you have a brand story that deserves to be heard? JCDecaux’s Stationlight backlit panels deliver your message directly to the hearts and minds of city residents. These panels are placed in series to enhance your message through repetition, allowing you to tell your story with up to three different themes. Stationlight panels are impossible to ignore and will certainly catch the attention of metro passengers in escalator areas.
Make an unforgettable impact with a large-scale end wall panel in the metro that captivates passengers’ attention in a unique way. This powerful ad space is ideal for boosting brand awareness and reinforcing desired brand perceptions during metro journeys. Catch attention with bold colors and large images that will ensure your brand remains top of mind.
| Media price | 2 944,00 € / week |
| VAC Total contacts | 1 103 174 |
| Number of panels | 89 |
EXAMPLE OF A ONE-WEEK CAMPAIGN:
Helsinki
| Media price | 2 768,00 € / week |
| VAC Total contacts | 824 871 |
| Number of panels | 75 |
EXAMPLE OF A ONE-WEEK CAMPAIGN:
Helsinki
| Media price | 2 457,00 € / week |
| Number of panels | 40 |
Helsinki
| Media price | 3 319,00 € / week |
| Number of panels | 60 |
Helsinki
| Media price | 3 785,00 € / week |
| Number of panels | 56 |
Helsinki
| Media price | 6 396,00 € / week |
| Number of panels | 48 |
Helsinki
| Media price | 27 000,00 € /week |
| VAC Total contacts | 6 200 000 |
| Number of panels | 188 |
| Campaign's carbon footprint | 129,72 CO2e kg / week |
EXAMPLE OF A ONE-WEEK CAMPAIGN:
Itäkeskus (M), Roihupelto, Kauppamyllyntie, Latokartano, Viikin tiedepuisto, Viikinmäki, Veräjämäki, Oulunkylän asema, Oulunkylän keskusta, Teininpuisto, Kustaankartano, Maunula, Pirjontie, Pirkkola, Hämeenlinnanväylä, Ilkantie, Vihdintie, Kutomotie, Takomotie, Talin siirtolapuutarha, Ravitie, Vermo, Perkkaa, Alberganesplanadi, Linnoitustie, Laajalahti, Maari, Aalto-yliopisto (M), Otaranta, Keilaniemi (M)
| Media price | 13 500,00 € / week |
| VAC Total contacts | 3 100 000 |
| Number of panels | 94 |
| Campaign's carbon footprint | 64,86 CO2e kg / week |
EXAMPLE OF A ONE-WEEK CAMPAIGN:
Itäkeskus (M), Roihupelto, Kauppamyllyntie, Latokartano, Viikin tiedepuisto, Viikinmäki, Veräjämäki, Oulunkylän asema, Oulunkylän keskusta, Teininpuisto, Kustaankartano, Maunula, Pirjontie, Pirkkola, Hämeenlinnanväylä, Ilkantie, Vihdintie, Kutomotie, Takomotie, Talin siirtolapuutarha, Ravitie, Vermo, Perkkaa, Alberganesplanadi, Linnoitustie, Laajalahti, Maari, Aalto-yliopisto (M), Otaranta, Keilaniemi (M)
With these attention-grabbing advertising surfaces, you reach a large audience and create a strong and lasting memory.
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