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Audiences out-of-home

During the past decade, time spent out-of-home has grown +33%

(Source: Taloustutkimus)

People spend approximately

152 minutes out-of-home

every day

 
THE NATIONAL REACH OF OOH
Source: TNS Mind H12018 N=10072

 

Urbanization

70% of Finland's purchasing power reside in cities.

(Source: Finnish Environment Institute)

 
 
The intersections of customer flows, such as train and metro stations, as well as large retail projects such as Redi and Tripla, create new consumer hubs, without the need to travel to the traditional 'city center'. Sampo KoskinenHead of Marketing, JCDecaux Finland
 

Outdoor advertisement is the brand builder in Finland's largest cities.

CITY DWELLERS' OPINION ABOUT OOH
Source: Street Talkers
 

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