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Great news to advertisers of all sizes! From January 2018 onwards, the planning and purchasing of digital outdoor advertising becomes easier and more flexible than ever before.
We will begin selling digital outdoor advertisement based on the amount ad repetitions purchased. From here on, our digital offerin is categorized into digital hubs (= a concentration of digital displays) and impact zones (= a group of digital hubs). You are now able to choose only the locations, times and dates relevant to your campaign, and order the exact amount of ad repetitions you need.
By moving to ad repetition based buying, we wish to make digital outdoor advertisement into a medium that is simpler and more flexible for the advertisers to use, regardless of budget. This is a step towards developing our DOOH -offering to become more modular and easier to mix and match, while bringing new data and tools to advertisers.