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Planning guide for digital OOH

Planning guide: Targeted materials

If you want to target your materials screen by screen, or take advantage of digital hubs' screen synchronization, take a look at the following tips.

Below you can also find maps for impact zones' digital hubs.  From these maps you can find the numbers of each screen, which you can use to target your materials, should you choose to do so.

Material delivery:

  •     Finished materials must be delivered at least 5 business days before the start of the campaign by 12 noon at the latest.
    • For example, if campaign starts on Monday, the materials need to be delivered by previous week's Monday by 12 noon at the latest.
  • Please deliver all the materials at the same time. If the same material will be used in multiple locations, it needs to be delivered only once.


Deliver your materials here: Mediaportal

For campagins with more than 20 materials, please contact mediaportaali@jcdecaux.com about delivery dates.

If you have any questions regarding the design or guidance of screen-targeted and synchronized materials, please contact our customer service: mediaportaali@jcdecaux.com

 

 

NB. MATERIALS FOR TARGETED DEP -CAMPAIGNS SHOULD BE TILTED 90 DEGREES COUNTER CLOCKWISE BEFORE DELIVERY. PLEASE ADD "TILTED" TO THE FILENAME.

 

 

 

1. Targeting by screen

Should you wish to target your material to a specific screen, please check the screen's number from the maps below and add it to the name of your material file.
 

NB. MATERIALS FOR TARGETED DEP -CAMPAIGNS SHOULD BE TILTED 90 DEGREES COUNTER CLOCKWISE BEFORE DELIVERY. PLEASE ADD "TILTED" TO THE FILENAME.

 

 

Naming targeted DEP materials:

 

Name the file according to the direction and screen location. For example, a material placed in the first screen downhill to the metro, named campaign name_a1.mp4.

 

 

2. Taking advantage of synchronized screens

If you wish to take advantage of screen synchronation, by for example having an element that travels from one screen to another, you can find the distances between screens from below:
 

NB. MATERIALS FOR TARGETED TWIN -CAMPAIGNS SHOULD BE TILTED 90 DEGREES COUNTER CLOCKWISE BEFORE DELIVERY.

 

Twin screens located in metro and the station tunnel

Both screens can be displayed either same or different material. Please note that making use of, for example, two boxes distributed horizontal format video material both screens must be submitted with their own material. 

Remember to name clearly which is left and which is the right display material.

 

DEP Central Railway Station

 

DEP_distance_

 

Screen setup in Helsinki:

Helsinki screen set up example A This model is used for example: Aleksanterinkatu Helsinki, Kauppatori Helsinki, Lasipalatsi Helsinki, Rautatientori Helsinki, Stocka-Aleksanterinkatu Helsinki, Stocka-Mannerheimintie Helsinki, Ooppera Helsinki, Kaisaniemi (Varsapuistikko) Helsinki, Kaisaniemi Helsinki, Kamppi (Tennispalatsi) Helsinki, Töölö Tullinpuomi Helsinki
Helsinki screen set up example B This model is used for example: Lasipalatsi Helsinki
Helsinki screen set up example C This model is used for example: Kaivokatu Helsinki, Mäkelänkatu/Sturenkatu Helsinki, Ruoholahti Helsinki

3. Maps to impact zones' digital hubs

Up-to-date availability, hub maps and bus or tram shelter photos can be found in our digital visibility planning tool Digiplanner!

JCDecaux Finland - Digiplanner