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Our story began when an young French merchant, Jean-Claude Decaux, started to advertise his father’s shoe shop with posters. At that time Jean-Claude got scolded by his father, since the advertisement budget increased, but at the same time he realized the power of outdoor advertisement. So he started his own business by creating advertisement for other companies.
One rainy day Jean-Claude was walking on the streets of Paris and saw people waiting for bus in the rain. In that moment he came up with the idea of bus shelters. He could build bus shelters for cities and use the space as an advertisement medium. The Abribus was created!
These days JCDecaux is spread into 60 different countries worldwide. We have over 11 900 people working globally. We are the number one outdoor advertising company in the world.