Objective: Increase sales, increase awareness of the restaurant and its location, gain new mobile app downloads.
Mediamix: OOH, targeted some, podcasts
JCDecaux OOH: Digital campaign in Helsinki city center
Target audience: Urban young adults, and lunch diners
Campaign time: May 2019
Results: +15% growth in sales compared to previous month, +5% increase in lunch diners, +2% rise in afterwork sales, slight growth in app downloads.

 

Considerable Growth During the Campaign

Kotipizza Group’s No Pizza concept restaurant is situated in a fairly challenging location at City Center’s 2nd floor.

No Pizza set out to increase the awareness of the restaurants location with outdoor advertising. Campaign was scheduled to run over the month of May, when the newly renovated premises and renewed menu were ready to welcome the new customers.

The the campaign was a resounding success, and during May No Pizza saw +15% growth in sales!


 
The results of the campaign were very encouraging. And to be frank, we did not expect quite this level of growth. Rainer LindqvistMarketing Director, Kotipizza Group

Hyperlocal Campaign Guided Diners to the Restaurant

Outdoor advertisement in Helsinki city center’s digital panels turned out to be great approach to reach diners during the busy lunch hour.

The creative ad and its targeted message, which took advantage of dynamic data, had a great effect. The campaign captivated target audience’s attention and those craving for pizza found their way to the restaurant, growing the lunch traffic by +5%.

 
ulkomainos asematunnelissa kotipizzan No Pizza konseptin mainos
 

”No Bullshit” Afterworks Spicing Up Wednesday Nights

No Pizza wanted the campaign to reach young urban adults and profile the restaurant as an after-hours gathering place. The Wednesday afterworks and pizza+beer combo deal proved a great way to attract customers to the pizza bar.

The No Bullshit afterworks along with an accompanying podcast, were part of the dynamic campaign. The laid back talk show, created in cooperation with Feat, had celebrity guests discussing current topics.

 

Results with a Multichannel Campaign

No Pizza’s campaign is a great example of a successful multichannel approach to marketing, with a strong synergy between different activities. Dynamic outdoor advertisement, targeted some, as well as the afterwork podcasts along with its influential guests, proved to be an efficient way to reach the target audience.