Digi Shopper is a new nationwide digital outdoor ad network, situated in premier locations for the sale of daily consumer goods.

The new digital Impact Zone includes 106 store locations around Finland, and it offers nationwide digital coverage precisely at the time of purchase!

 

become a Part of your customers’ daily shopping at k-Supermarket

The new Impact Zone reaches your customers, right when they are ready to buy your products.

Digi Shopper screens are situated near the shopping trolleys, right next to the store entryway. This ensures, that your product is the first thing in your customers' mind, when he is shopping at the local K-Supermarket.

Digi Shopper network includes a selection of 69 K-Supermarket stores around Finland. As a fun addition, one of the locations is Jouni’s Store, familiar from the TV show “Lapin Sampo ja kauppiaan vaimo”!

K-Supermarket targeting allows you to reach consumers at the local store during their daily grocery shopping.

 

K-CITYMARKET TARGETING REACHES NEW AUDIENCES

Citymarket targeting enables the advertisement of larger home and speciality products. This allows you to create a marketing message that addresses your audience when they are prepared to buy home goods or groceries in bulk.

K-Citymarket targeting offers an unique opportunity to reach customers right before their housholds’ big purchasing decisions. Electronics, clothing, books and cosmetics are just a fraction of K-Citymarket’s offering. And now you are able to affect the purchasing decision of these new product categories.
 
 
Diginäyttö trio lahti - en

NEW LOCATIONS, UNIQUE OPPORTUNITIEs

The grocery store environment is free from outdoor advertisement’s traditional constraints. For example, the new locations enable the advertisement of alcoholic beverages in their natural context.

Now you are able to combine digital outdoor ads at the grocery store entrances to the advertisement in shopping trolleys, and ensure your brand stays with your customer through the shopping trip!


 

Digi shopper marks the start of jcdecaux’s nationwide digital expansion

Following the launch of Digi Shopper, JCDecaux’s digital outdoor ads reach audiences from Hanko to Ivalo. The partnership with SmartCart is part of JCDecaux’s 2019 digital expansion, that aims to make digital outdoor advertisement into a nationwide media.





THE SALE OF DIGI SHOPPER STARTS 14 JUNE 2019 AND THE FIRST CAMPAIGNS START AT THE START OF SEPTEMBER 2.9.2019.




Technical Specifications:
  • 50" vertical screen
  • 1080x1920 Resolution
  • 1 screen per store
  • Located at the store’s entry lobby, by the shopping trolleys
  • Three targeting options: K-Citymarkets, K-Supermarkets, & Both